Custom tools for the way your business actually works.

Most businesses run a few systems that almost do the job, and the staff fill the gaps with spreadsheets and copy paste. We build the missing piece, whether that is an internal tool, two systems finally talking to each other, or AI taking the job nobody wants.

Book a discovery call

Services.

What we build and maintain.

  • 01

    AI automation

    We put AI on jobs someone is doing by hand right now, like answering customer email, keeping the knowledge base current, pricing a job or working out what to reorder. Then we teach your staff to drive it.

    • Anthropic Claude, Cowork and Claude Code
    • OpenAI ChatGPT
    • Google Gemini
    • xAI Grok
    • OpenAI Whisper
  • 02

    Custom tools

    We build the screens your staff work in all day and leave your data where it already is. Nobody has to migrate anything to make it work.

    • TypeScript and React
    • Next.js
    • Tailwind CSS
    • GitHub
    • Vercel
  • 03

    CRM, ERP and accounting

    Your systems already have the numbers, they just do not tell each other. We connect them so an order or a new customer gets entered once and turns up everywhere.

    • Xero and MYOB
    • Cin7 and Unleashed
    • HubSpot and Salesforce
    • Zoho
    • REST APIs and webhooks
  • 04

    eCommerce

    We move stores onto Shopify and build the parts a theme cannot do. If you want an assistant that sells, it knows your catalogue and your stock, answers the question and takes the order.

    • Shopify and Shopify Plus
    • Shopify Liquid
    • Storefront and Admin API
    • WooCommerce and Magento
    • Hydrogen and headless storefronts

Pain points.

You already know where it hurts.

  • Typing the same thing three times

    Someone keys the order into the CRM, then into the accounting system, then into the spreadsheet the warehouse actually reads.

  • Nobody can see the whole picture

    The number you want does exist. Getting it means someone exports from four systems and spends an afternoon lining them up.

  • SaaS that almost fits

    It does most of what you need. The bit it will not do is usually the bit your business runs on.

  • Work that takes hours and should take minutes

    Every Monday someone sits down to a job that has not changed in five years and still has to be done by hand.

  • ChatGPT in a browser tab

    Someone on your team pastes things into ChatGPT all day. None of it touches your systems and none of it gets written down.

  • Knowledge locked in one head

    One person knows the pricing rules, the exceptions and who to ring. When they take leave, everybody waits.

Process.

See a working prototype before committing to a retainer.

  1. Step 01

    Discovery call

    We spend half an hour on your business, what you run and what is slowing you down. You leave knowing where AI would help and where it would be a waste of your money.

    Free · 30 minutes
  2. Step 02

    Onboarding and prototype

    In two weeks we build something that works, on the systems you already run. You use it, then tell us what is wrong with it.

    $3,000 · 2 weeks
  3. Step 03

    Ongoing retainer

    Every month we fix, improve and add to what you are running. Most of the good ideas turn up once people have lived with the thing for a while. What you pay depends on how much of that you want.

    Negotiable · $1,500 to $5,000 a month
Start with the call
Matthew Robinson, founder of Fascia

Matthew Robinson · Founder, Fascia

About.

Decades on the floor, not just in the editor.

Most businesses I talk to run a mix of SaaS tools that almost work. Everyone fills the gaps with spreadsheets and workarounds that nobody planned and now nobody can take away.

I build the layer that closes those gaps. That means integrations, automations and internal tools that fit the way your business actually works, and I would rather change the software than ask you to change how you work.

AI is genuinely useful for a lot of this and oversold for the rest. I use it where it does the job and write a plain script where that is more reliable. Either way it should run without anyone watching it.

I have built and looked after systems for wholesalers, retailers, scientific suppliers, trades and schools, from a state government department down to a one-person business run off a phone. Before any of that I spent decades on the floor in small business, in the warehouse, in purchasing, in sales, in the accounts and running the place. I know what it looks like when software does not do what it promised, or when it was built for an industry that is not yours.

I work with a few clients at a time so the work stays focused. I am on the Sunshine Coast and I work with businesses anywhere in Australia.

Two weeks, fixed price, no lock-in.

You see it running on your own systems before you commit to anything ongoing.

  • You see it working first

    In two weeks you get something that runs, on your systems and your data. Nobody sits through a slide deck.

  • Fixed price to start

    Onboarding and the prototype cost $3,000. You know the number before anyone starts work.

  • No lock-in

    After the first month the retainer runs month to month. We take on a few clients at a time, so nobody gets parked.

  • One person, start to finish

    Whoever scopes it builds it and then looks after it. Nothing gets handed to someone else once the sale is done.

Start with a conversation about the actual problem.

It takes thirty minutes and costs nothing. If we are not the right fit, you will still come away knowing more about your own systems than when you started.

Book a discovery call

Tell me what is not working.

A rough description is enough. You do not have to know what the fix is, because working that out is my job.

If you would rather just talk, book thirty minutes. It is free and you do not have to prepare anything.